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60 SECOND TIP: Importance of Market Research

Posted in Insights by Jon on 24 Jun 2015 at 12:23 BST :385



60 SECOND TIP: In this video, Jon Stephenson (Head of Business Insights, Khemeia Consulting) talks about why you need to do market research.



Let’s be honest, we all cringe a little when we hear the word ‘Market Research’. In your mind it may be the most boring part of business and we understand that. However the insights gained from carrying out this seemingly laborious activity are arguably the most impactful to the success of your business.


If carried out correctly market research can help with business planning, business strategy and business modeling.


In this video, Jon Stephenson, talks about 4 reasons why you should do marketing research and how it increase profits for your business.


Khemeia Consulting is Yorkshire's Innovation Agency. We believe that innovation is the key to business growth.

About the Author


This post was written by Jon Stephenson - our Head of Business Insights

SUPER POWERS: Business Modelling, Business Analysis, Business Intelligence, Market Research, Marketing Strategy, Bicycle Repair Man

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